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https://medium.com/@JohnLeFevre/why-im-starting-a-fashion-line-e961fa1bee79
https://medium.com/@JohnLeFevre/why-im-starting-a-fashion-line-e961fa1bee79
After testing hundreds of socks from Neiman Marcus and other high-end retailers, I settled on a preferred blend, found the factory that made it, and then slightly tweaked it — less cotton, more spandex and polyester — to give a more breathable, lighter, silkier feel, and to prevent slippage.